Influencer Marketing
We pair your brand with the right voices to build genuine trust, turning creator collaborations into high-impact narratives that feel like a recommendation, not an interruption.
A brand’s story doesn't exist in a vacuum.
People don't want to be talked at; they want to see your brand living in the world they actually spend time in. Influencer marketing has become the connective tissue of a successful campaign because it offers something a billboard or a pre-roll ad just can’t: real social proof. By bringing trusted voices into the mix, you’re not just adding a new channel - you’re adding a human pulse to your messaging. It’s about meeting your audience where they’re already scrolling, turning a broad campaign into a series of personal recommendations that build trust way faster than a traditional ad ever could.
Talent Sourcing & Relationship Management
We want to make sure every pound or dollar you spend on creators is actually an investment in authenticity. We’ve built great relationships with established names, but we’re also brilliant at scouting up-and-coming talent who hit that sweet spot for your brand. We’ll handle the macro vs. micro strategy and make sure we only partner with creators who have the engagement (and the values) to back it up.
Creative Collaboration & Content Quality
This is where our filmmaking roots really come in. We don’t just fire over a brief and hope for the best. We get in the weeds with creators to make sure the content looks great and feels native to the platform, balancing their unique style with your brand’s message. The goal? Creating something people actually want to watch.
Tracking Impact & Performance Integration
Look, we know you need to see a business outcome. We track the stuff that matters - from how the community feels about the post to the actual conversions it drives. By plugging influencer content into your wider performance strategy, we make sure those authentic moments are actually moving the needle.
Check out behind the scenes!
Talk to us, we’re nice
The Influencer Ecosystem Influencer marketing shouldn't be a standalone thing; it’s a vital part of your whole content ecosystem. We make sure creator content feeds back into your paid and organic channels, giving the entire campaign a more human feel.
We don't just pick a few creators off some software. We vet them properly. We look at their history of brand relationships, their ad content, how it's performed, their engagement metrics. Then once we're working with them we treat them like creative partners. The Lipton Slurp Squad hit 149 million impressions because we let the creators have their own spin on it, and that's where the magic actually lives.
What makes a great influencer marketing agency
We're filmmakers first, so we treat influencer marketing as a creative discipline, not a booking service. We don't just pull a few names off a piece of software. We vet every creator properly: their history of brand partnerships, the content they've actually made, how it performed and their real engagement, not just their follower count.
Then we work with them as creative partners. We get into the detail of the idea together so the content feels native to them and right for your brand, because a recommendation only lands when it feels real. That mix of rigour and craft is what separates a great influencer marketing agency from a middleman.
A TikTok agency built for results
Reach only counts if it moves the needle. Our 'Yes It Daz' campaign pulled in 35 million YouTube views, more than 10 million TikTok views and 150,000 new followers, and won at The Drum Awards Marketing EMEA. Those are the numbers brands actually care about.
Getting there on TikTok takes more than a one-off post you hope goes viral. You need a real plan, a repeatable process and a team that's properly bought in. We feed creator content straight back into your paid and organic channels, so every authentic moment keeps working across the whole campaign.
Influencer marketing in London and on location
Some of our favourite creator work happens out in the wild. For Lipton we built the 'Slurp Squad', a crew of performers and creators who took over a festival and turned the whole thing into content, partnering with influencer agency Billion Dollar Boy to bring in voices from across Europe.
We gave the creators room to put their own spin on it rather than scripting every second, and the campaign passed 149 million impressions. From a one-off festival activation to an always-on creator programme, we bring the same creative standards and London production values to every brief.
FAQs
We're not a roster-and-rate-card agency, and we think that's a good thing. We don't just pull a few names off a piece of software. For every brief we go and find the creators who genuinely fit your brand, then vet them properly: their history of brand partnerships, the content they've actually made, how it performed and their real engagement. We're just as happy working with creators you already know. It's about the right voice for the campaign, not whoever happens to be on a list.
It depends on the goal, and we'll be straight with you about the trade-off. We've got great relationships with established names, but we're just as good at scouting up-and-coming talent who hit the sweet spot for your brand. What matters more than follower count is whether their audience genuinely trusts them and whether their values fit yours. We treat that macro-versus-micro decision as part of the strategy, not an afterthought.
More than a lot of brands expect, and that's on purpose. We get into the detail with creators so the content is right for your brand, but we let them put their own spin on it rather than scripting every second, because that's when it lands like a real recommendation instead of an ad. On the Lipton Slurp Squad we gave the creators room to interpret the idea their own way, and that freedom is a big part of why it worked.
They treat it as a one-off post and hope it goes viral. TikTok needs a real plan, a repeatable process and a team that's properly bought in. We learned that on our own channel: TikTok is our foundational platform, we plan content two weeks ahead and split it across the team, and that discipline took us past 50 million views in our first three months of posting in 2026. We bring the same process to your brand.
Our Lipton Slurp Squad is the one we point to most: we paired our own performance artists with creators sourced through influencer agency Billion Dollar Boy, took over a festival, and the campaign passed 149 million impressions. We track what actually matters, from how the community feels about a post to the conversions it drives, rather than just counting likes.
It works hardest as part of the whole picture. We treat influencer marketing as connective tissue, feeding creator content back into your paid and organic channels so the campaign feels more human everywhere. We'll also shoot branded content alongside it. On a recent NatWest project with creator Harriet Fisher we A/B tested different hooks to find what truly resonated, then carried those lessons across the wider campaign.
Ready to start your next project? Contact us today!
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