Sainsbury's – Table Manners with Alison Hammond
The Project
We partnered with Acast and Sainsbury’s on a special episode of the Table Manners podcast featuring Alison Hammond, who was the centrepiece of their ‘Taste the Difference’ Christmas campaign. The live podcast recording was supported by additional video assets for social platforms and custom-cut content for three main stakeholders: Sainsbury’s, Acast and Alison Hammond herself.
Challenge
The goal was to reconcile the need to shoot a promotional alongside an audio podcast record and deliver it to three stakeholders. We were to produce content for Sainsbury’s and other stakeholders in Table Manners and Alison Hammond. We also had to create several pack-shots of the food items discussed in the show.
Insight + Strategy
Through our work with Acast, the largest independent podcast producer in the world, we demonstrated our substantial experience in shooting dual audio and video podcasts.
