Lipton x Billion Dollar Boy – Sziget SLURP Squad

The Project

We brought the SLURP Squad to life at Sziget Music Festival (Sziget Lipton Ultimate Refreshment Patrol), manufacturing and designing the costumes and props. We worked with influencer agency Billion Dollar Boy to secure influencers to star in the films, which went out across organic, paid, and influencer channels.

Challenge

Shooting at a live music event was a huge task requiring a mammoth production effort from the entire team. We sourced and wrapped an actual fire engine and shipped vast amounts of costumes and props from London to Budapest.

Insight + Strategy

We wanted to ensure we had bespoke content for Lipton's channels and our partner influencers. We shot professional custom content for the official platforms, which went out across paid media. Working with a host of influencers, we created content around the Lipton activation, directing our creators on content while allowing them to purely lead the creative in their own style to make content that was authentic and in their voice. Our approach led to bespoke content that looked great on each channel: professional, clean-cut visuals for the official Lipton grid and raw, authentic UGC-style content for that genuine reach from our influencers.