Creative Content Production

Video can feel intimidating the first time, but it’s one of the most effective ways to reach an audience and has been for over a decade. The thing to get right early is how video fits your wider brand, so it stays consistent with the tone of voice you’ve already built. That’s where we come in: we take you from a blank page to a finished campaign and keep you close at every step, so there are no surprises. Paired with the right team, a first video is a genuinely exciting place to be.

People expect a month or more and are usually surprised when I say it can be as little as a couple of days. A common short-turnaround production for us is ten working days spread over two weeks. For a bigger creative build we’d ideally have around three weeks of pre-production and two weeks of post, though we can move much faster when needed. The honest caveats: if children are involved, council licensing can take up to a month; gear rental, freelancers, locations, risk assessments and insurance all need their lead time. And the more time we have, the deeper we can go on the creative - but moving fast is one of the things we’re known for.

Things go wrong on shoots - that’s the job. A few years ago we shot an F1 tie-in for a finance brand: one short window with the driver and the car, an outdoor location in April, and the heaviest rainfall day of the year. Rescheduling wasn’t an option. We pressed ahead, and the rain gave the film a drama nobody would have dared art-direct - the footage looked extraordinary. The point isn’t that we got lucky. It’s that a crew with strong processes and a calm head can turn the worst conditions of the year into the best-looking frames of the campaign. We plan for what we can control and stay unflappable about what we can’t.

No. Crew size should follow the brief, not lead it. Some of our best work in recent years was made by three to five people with a camera and a clear creative direction. More shoot days don’t automatically make a better film, and a bloated schedule can dilute focus and produce more than anyone can edit well. We keep our core team lean and bring in specialists only when the brief calls for it, so the production value is always there without unnecessary overhead.

We work across a wide range, from around £5,000 up to £200,000, with our sweet spot between £10,000 and £40,000. We’re known for making a budget work hard, so that usually buys far more than a single video: a shoot plus a full set of platform-native cutdowns. Tell us the budget early and we’ll scope the most ambitious thing we can responsibly deliver. If the ambition and the budget don’t line up, we’ll tell you honestly rather than let you down later.

Completely. We provide itemised cost breakdowns as standard and charge every client the same way - no mystery line items. Charity clients get heavy discounts. If you want to dig into the cost sheet line by line, we’ll happily walk you through it.