TaxZap
The Project
The Challenge
TaxZap was launching as a completely new brand in the UK and needed to cut through a crowded fintech space, winning over self-employed people who find taxes slow, confusing, and intimidating. They had an ambitious target that we set together: acquire 15,000 new UK customers at a £40 CAC (customer acquisition cost).
Our Approach
We built one all encompassing creative platform: “No More Accountants.”
Playful & provocative, the epitome of “Find the Fun” - it challenged the outdated and complicated world of traditional accounting whilst positioning TaxZap as the smarter, digital-first option. This message tapped into frustrations shared across freelance demographics; all looking for a simpler, cheaper way to manage tax. 
Our performance marketing strategy spanned across:
- Staged performance strategy: Test & Learn, scale, peak filing push in Jan, ensuring we could refine messaging, audiences, and formats in real time. 
- OOH + Digital integration: London Underground placements built mass brand recognition while paid social, paid search and retargeting converted that attention efficiently.
- Creator-led acquisition: TikTok and Meta ads brought the “No More Accountants” message to life in relatable, platform-native ways with digital ads tailored to to specific demographics.
- High-efficiency retargeting: geofencing around OOH sites, testimonials, rebate-focused ads and urgency-based messaging were all used to drive sign-ups at scale.
The result was a clear, challenger brand message supported by a full-funnel, performance-optimised system built to deliver strong, measurable growth at the required £40 CAC.
