TMAC – What Makes Us Unique
The Project
We created an animated video series at the centrepiece of TMAC’s branding for the launch of their company. Presenting the characters, environments and user interfaces in an animated form helped us to define every aspect of the brand for a broader audience. For more niche audiences, we created thorough follow-up explainer videos providing more detail.
Insight + Strategy
While we already had a base of characters to build on, the core challenge was taking still graphic designs from the TMAC team and adding motion elements to create an animation that melded with the brand.
