Fatjoe
The Project
Challenge
SEO legends fatjoe were looking to bring on a production expert to execute their visionary Black Friday campaign. What was the vision, you ask? To take us back to the 80’s. Working out of their office, we were tasked to produce three comedy sketches that fit into their 80’s themed showcase of their digital offering.
Our Approach
From there, it was all about traveling back in time. Shooting on location at fatjoe’s office, we devised a smart, budget-conscious plan to bring the 80s to life, sourcing props and planning post-production techniques that would do the required heavy lifting. In a single shoot day, we collaborated closely with the fatjoe team (and our favourite human-sized mascot, joejoe) to capture each sketch across multiple office locations.
Post-production is where it all came together. Our editing team layered in unmistakable 80s-inspired filters, soundtracks, and VHS-style effects, transporting the final films straight back to the golden age of analogue.
The Impact
The result was a high-energy comedy series that rolled out across fatjoe’s channels. The campaign was a resounding success, helping fuel a completely sold-out Black Friday and bringing their retro vision to life in a way that truly resonated.
