King - Crush & Tell
The Project
The Challenge
Candy Crush has one of the most dedicated fanbases in gaming, so when they wanted to pull back the curtain on how the game is actually made, we created Crush ’n’ Tell; a podcast-led video series giving fans an inside look at the minds behind the game.
The series spotlighted Candy Crush’s software developers, unpacking the decision-making that goes into building, evolving, and updating a global phenomenon. Alongside these deeper conversations, we wove in answers to fans’ burning questions, turning the audience into an active part of the series rather than passive viewers.
Our Approach
We designed the series from the ground up to feel unmistakably Candy Crush. The set was built around the brand’s bold, playful colour palette and brought to life inside a virtual production studio, giving us complete creative control over the environment and visual world. Across two tightly run shoot days, we captured eight full podcast episodes with a streamlined, repeatable setup that balanced efficiency with high production value.
To extend the content ecosystem, we ran a dedicated behind the scenes unit alongside the main shoot. As each developer stepped off set, our director-led BTS setup fired quick-fire questions to capture reactive, personality led moments designed specifically for social. Photography was also a key pillar, with a full suite of stills captured to support promotion and platform rollouts.
Post-production moved at pace. With a clear vision locked in during pre-production, our edit team turned around all eight episodes (alongside supporting social and BTS assets) within a weeks, ensuring momentum was maintained throughout the release window.
The Impact
Crush ’n’ Tell has performed exceptionally on YouTube, amassing over 3 million views to date. The series deepened audience engagement, strengthened the relationship between the brand and its fans, and proved the appetite for long-form, insight-driven content when it’s executed with craft and clarity.
A project we’re proud of end-to-end. From thoughtful pre-production, to a smooth, high-output shoot, and a fast, focused post-production process. We’re so excited for Season 2!
