Stripe – Mittelstand
The Project
In this mini-documentary for Stripe, we showcased how digital commerce is revolutionising Germany's Mittelstand—a historic sector of family-owned businesses in manufacturing and technology. This international production was shot over 11 days nationwide, featuring teams from the US and Germany, and delivered in German with English subtitles.
Challenge
At the heart of every business story is a human story. The Mittelstand is a collection of often family-owned manufacturing businesses that account for a considerable part of the German economy. As a massive national success, we wanted to tell the stories and passions behind these people who were often born into a family business that had become part of their DNA from a young age. Another core challenge was producing a film with German dialogue for US clients. The breadth of the project took us to every corner of Germany and included shoots happening in Florida, USA.
Insight + Strategy
We created a translation and transcription workflow which allowed German-speaking editors to work with English-speaking clients and creative leads, helping us accurately tell the story of this vital part of the German economy.
