Snap Recruitment
The Project
The Challenge
Snap wanted a London centric recruitment video that felt native to their content and style influenced by their users - something that captured the energy, creativity and playfulness of the people who work there.
The aim was to attract high-quality creative and technical talent in a very competitive job market, whilst showing what it really feels like to be part of the team.
Our Approach
We leaned into what makes Snap feel different to the other big tech companies. Playful, optimistic, ever evolving and a little bit chaotic. The film was designed to feel native to the Snap world and also give a real look into what it’s like to work in the London office.
The pacing was punchy, the visuals were bold and included Snap filters - the edit kept things moving, mirroring how the product and the culture actually behave day to day.
The Impact
The video landed extremely well with internal stakeholders in the UK and US and resonated very well with new candidates in the UK. It felt true to the brand, stood out from typical recruitment content, and clearly communicated what makes Snap a genuinely exciting place to work.
Off the back of its success, the format was adopted as the template for future recruitment and team films across Snap. What began as a single project evolved into a repeatable creative framework that the business continues to use, helping teams move faster while keeping the work on-brand and engaging.
