Red Bull – Wings for Life
The Project
Working with Red Bull's charity ‘Wings for Life', we have created many event films over the years, embracing the unique creative challenge of keeping the content evolving. We have collaborated with some of the biggest names in Formula One, supporters of the world's largest spinal cord research charity.
Insight + Strategy
The films we produced were used mainly as marketing material to get people to sign up and donate for the following year's events. We had to balance showing the fun and engagement at the events, the star power within the Red Bull F1 team's drivers, and the serious, important message behind spinal cord research and the role these fundraising efforts play.
