OpRes – Operational Resilience
The Project
Technology startup firm OpRes required an explainer video ahead of its brand launch. We tackled the intriguing challenge of defining the brand pre-launch with an infographic-style animation highlighting the company’s unique selling points within the Fintech market while simplifying complex issues.
Insight + Strategy
Animation is often an excellent format for describing complex business processes within industries like finance and technology. Using static brand assets that OpRes already had, we used this project to bring the assets to life with animation and motion.
