Lumity – Morning & Night
The Project
Lumity, a supplier of supplements and skincare products, wanted to increase brand awareness by reaching new audiences. We conceptualised and produced a brand video featuring real-life footage and CGI renders of the company’s product range.
Insight + Strategy
We joined Lumity on a lifestyle photography shoot and worked alongside the photography team to capture the photo and video assets needed. Following the shoot, we commenced the CGI rendering process. We tackled the challenge of matching our renders to the live environment, ensuring we achieved photorealistic results consistent with the same shoot and world.
