Hitachi – In the Hotseat
The Project
We partnered with Hitachi Energy to produce a podcast series promoting engagement and awareness around legal and compliance. The video, audio, and still assets were a new way for the organisation to communicate internally, generating fantastic viewer and engagement numbers.
Insight + Strategy
The project was primarily part of the brand’s B2B marketing strategy in a traditionally unengaging space. We encouraged our presenting team to conjure up an honest and authentic conversation about real problems, helping us create a human story about the legality, compliance and processes that typically dominate this type of conversation.
