Toy Story
The Project
A high-energy 50-second sizzle reel from the Toy Story 5 red carpet premiere; captured live, cut within 24 hours, and watched by over a million people across Disney's channels.
The Challenge
When our friends over at Disney approached us to shoot the Toy Story 5 red carpet premiere, we were completely buzzing (pardon the pun). We were tasked with capturing all of the talent, characters, energy and chaos whilst it all happened live, with the end goal to build a sizzle reel that excited series fans, old and new, of the imminent UK launch of Toy Story 5.
Our Approach
Work began before we even started building out our crew. We were lucky enough to be invited to attend an early screening, where we were able to not just enjoy the film, but also begin building out a plan of how to integrate the story and characters, including some exciting new faces, into the edit. We then built out an intentionally small crew to keep us light on our feet, capturing all of the hype, to then turn around a high-energy edit within 24 hours.
The Impact
Our 50-second reel has been viewed by over 1 million people across Disney’s channels, building hype for the release and paying tribute to the familiar, and not-so-familiar faces of the film, and the real talent that brings all of them to life.
