Comic Relief - The Traitors

To launch Comic Relief’s new Red Nose, we wrote and produced a comedy sketch starring The Traitors cast themselves, playing directly in the world of the show and weaving in iconic lines from the season that fans instantly recognised.

Built around a series of challenges, the film gave each cast member a chance to shine while dialling up the drama, suspicion, and humour that defines The Traitors. Shot in a London castle, the production leaned fully into the show’s cinematic visual language, recreating its moody atmosphere and high-stakes tone in a playful, parody-led format.

From scripting through to shoot, the focus was on authenticity. The sketch was written to sit within The Traitors universe, balancing scripted beats with room for natural cast chemistry to come through on screen. Shout out to Linda and Fozia who managed to put the beef behind them for a good cause!

Production took place on location in a London castle, with lighting, framing, and pacing carefully designed to mirror the show’s recognisable style. Alongside the hero YouTube episode, we captured a suite of social-first cutdowns and photography, ensuring the campaign could travel across platforms and reach audiences wherever they were engaging.

The result was a culturally tapped-in, high-impact campaign that celebrated Red Nose Day through a format audiences already loved. With recognisable faces, quotable moments, and a playful tone, the content felt instantly shareable and safe to say, we were all pretty starstruck.