Creative video agency in New Jersey.
We’re the video team New Jersey brands call when the brief sits in pharma comms, financial-services brand work, or a NYC-budgeted shoot that needs to film in studios with lower premiums and shorter call times. London creative team, US-based crew, working across the corporate corridor between Newark and Princeton.
Video production for New Jersey brands
New Jersey’s brand work is dominated by industries other US states don’t have at the same density. Johnson & Johnson, Merck, Bristol Myers Squibb and Bayer’s US HQ all sit in the New Brunswick / Princeton corridor. Prudential, ADP, Verisk Analytics, MetLife and Verizon anchor the financial-services and tech HQ base. The pharma briefs need clinical and corporate-comms craft. The financial briefs need a kind of editorial polish more often associated with NYC than NJ. Most of the work isn’t visible because most of it doesn’t carry the Newark or Princeton dateline - it just goes out under the parent brand.
There’s also a second New Jersey: the production-friendly NJ that hosts a lot of NYC-budgeted shoots. Studios in Jersey City and Hoboken with Manhattan skyline backdrops, exterior locations across the state, crew rates that come in well under NYC for the same craft. We work both halves.
Around 40% of our work now happens across the Atlantic, led from our US office by New York-based Creative Director Pierre Jampy, who runs our East Coast shoots. We have made work for Google, Snap, J&J and Anthropic, and the McKinsey film featured on this page was produced at their New York office, a short hop from the New Jersey corridor where most of this work is briefed.
Why brands in New Jersey work with us
New Jersey isn't one market. It's four overlapping ones, each commissioning film for a different reason.
Pharma and life sciences HQs. Johnson & Johnson, Merck, Bristol Myers Squibb, Bayer's US HQ, plus a long tail of mid-cap pharma. The densest pharma HQ corridor in the US. Internal-comms films, clinical-launch films, capabilities reels, regulatory-compliant brand work. Compliance reviews are part of every shoot - and we run our production pipeline accordingly.
Financial services and insurance. Prudential, ADP, Verisk, MetLife, plus the regional banks and the NYC-adjacent fund shops that base their back-office operations across the river. Most of these brands have meaningful in-house creative teams who brief direct, with an editorial bar that sits much closer to NYC's than the dateline would suggest.
Retail, consumer products and DTC. Wakefern's portfolio, the surviving consumer-CPG cluster across the state, and a steady challenger-DTC bench that's smaller than NYC's but cheaper to film with. Brand campaigns, retail launches, founder-led content series, social-first cutdowns.
Production-friendly NYC-adjacent shoots. Jersey City and Hoboken studios with the Manhattan skyline as a free backdrop, exterior locations across the state, and crew teams that come in lighter on rate without dropping on craft. When a NYC-headquartered brand wants the NYC look without the NYC budget, this is where we shoot.
Two things define the New Jersey brief: compliance and proximity to New York. Pharma and financial work runs through review, so we build compliance into the production pipeline rather than bolting it on. And because so much of the work is NYC-budgeted but films across the river, we bring the craft a Manhattan shoot would get with crew rates and studio premiums that come in materially lower. Pre- and post-production run from our London hub, which keeps the whole number lean.
Find the fun isn’t a slogan for us - it’s how we run a set, and American clients feel it from the first call. Around 40% of our work is now made in the States, shot everywhere from New York to Nashville to San Diego, with our own US entity handling the crew, the insurance and the paperwork. We’ve spent years building networks of American filmmakers who are talented, energetic and down-to-earth. We regularly pitch against the big US agencies and come in leaner - with higher creative ambition.
On location across the US
We have production networks all across the US, with recent shoots in New York, LA, San Francisco, Nashville, Las Vegas, Philadelphia, Washington DC, San Diego, Portland, Seattle and Salt Lake City. Every project runs on our split-crew model: a creative lead from our core team holds the brief and the find-the-fun ethos, working alongside US-based crew we’ve spent years getting to know - people who aren’t just talented, but energetic and down-to-earth on set.
Pre-production and post run through our hub team, which keeps budgets lean and quality consistent - whether the shoot day is in New Jersey or anywhere else in the country.
How we make video for New Jersey brands
The process is the same one we run from London - the only difference is which side of the Atlantic the crew steps off the truck on the shoot day.
- Creative brief. One conversation, two outputs: the brief we work from and a one-page agreement of what success looks like.
- Research. Customer interviews, competitor reels, category audit. Forty-eight hours, not four weeks.
- Strategy. The single most important thing we get right - what this film is actually trying to do, and what it shouldn't try to do.
- Creative development. Treatments, scripts, storyboards. We bring two routes, you pick one.
- Production. The shoot day across New Jersey, with US-based crew. Director, producer and editor on the call all the way through.
- Distribution + performance. Cuts for paid, owned and earned. The distribution plan is part of the brief, not an afterthought.
New Jersey video production in action
McKinsey: LegacyX. We produced this film at McKinsey's New York office to introduce LegacyX - an AI product built to help organisations modernise their legacy tech systems. It played a key role in bringing the product to new clients and was featured at major global tech events to drive engagement and adoption. See the case study →
Case studies we're proud of
A cross-section of US-led work - made for American brands by a London creative team and a US-based crew.
Lipton Slurp Squad
A festival Slurp Squad campaign blending performers and creators that drew 149M+ impressions for Lipton.
Candy Crush Mascots
Two seasonal comedy spots for a global gaming giant - character-led, cinematic, scroll-stopping.
Google Marketing Live
Films for Google's flagship Marketing Live event, shot across New York, LA and San Francisco.
Anthropic - Claude AI
A human-first brand film for an AI company, using nostalgic film-camera-style photography.
Trusted by leading brands
Frequently asked questions
Do you have a New Jersey office?
We don't keep a leased office in NJ, and we wouldn't recommend choosing a video partner on that basis alone. We're Delaware-registered with US-based crew across North and Central Jersey - Newark, Princeton, Jersey City, Hoboken, Morristown - through partner studios and freelance teams we've worked with on previous pharma and corporate projects. Most of our New Jersey clients prefer this model: one creative team holding the brief, multiple crews on the shoot, no overhead in your fee.
How much does video production in New Jersey cost in 2026?
Every project is scoped individually - deliverables, shoot days, talent and post-production all move the number, so we don’t publish a fixed rate card. What keeps our budgets lean is the split-crew model: senior creative direction from our core team, US-based crew on the day, and pre- and post-production run through our hub rather than billed at big-agency rates. We regularly pitch against large US agencies and come in leaner. Tell us your budget and we’ll tell you honestly what it can buy.
Can you film for pharma and life-sciences clients?
Yes. We've made comparable life-sciences and clinical-research films in the UK, and the craft transfers cleanly to pharma and life-sciences briefs. We handle compliance reviews, IP handling, clinical-photography protocols and trial-communication compliance per shoot.
Can you handle NYC-budget shoots in NJ studios?
Frequently. NYC-headquartered brands regularly shoot their hero work at Jersey City or Hoboken studios - Manhattan skyline backdrops, exterior locations, crew rates materially lower than across the river. Same craft as a NYC shoot, materially lower spend on production day.
How fast can you turn a New Jersey shoot around?
Standard timelines: kickoff to first cut in 4-6 weeks for a single-day shoot, 8-12 weeks for a campaign or launch film. We can compress for time-sensitive briefs (regulatory launches, JPM-tied pharma comms, executive announcement films). A typical fast-turnaround shoot for us runs about 10 working days across two weeks.
Recent Awards
