TUI – Kid's Store
The Project
Partnering with TUI and media agency One Green Bean, we transformed two TUI stores, placing the children in charge. A core focus was the live element; we turned around the edits the same day so that the people visiting the stores could engage with the content online. Another focus was the regional press coverage; we delivered footage to local press outlets and optimised the paid social campaign for a specific geographical niche.
Insight + Strategy
They say never to work with kids or animals - luckily, the children of Liverpool made this shoot a dream! The goal was to let children be in charge of their dream holiday, capturing a hidden camera-style film that would allow kids to be kids and live out their wildest dreams. After a comprehensive redress of the TUI stores, we filled them with rigged cameras to minimise the presence of a camera crew while allowing our team and the partner agency to watch from feeds next door.
