NHS – Organ Donation
The Project
To encourage awareness and engagement for organ donation, we worked with NHSBT to produce a commercial highlighting how quick and easy it is to sign up for the health service’s organ donor register. We conceptualised the creative for this project, executed the entire production and delivered complementary social assets, including a bespoke narrative for TikTok.
Insight + Strategy
Organ donation is an uncomfortable topic for many, so we wanted to produce something that would make people laugh and draw attention. We used a cheeky tagline in which our cast discussed doing 'it', which was the perfect launchpad for fun and hilarity. The team at NHSBT were incredibly supportive and willing to take the risk with us on a humour style that is not typically associated with healthcare but one that undoubtedly sticks.
Check out behind the scenes!
I just wanted to say thank you so much for all the incredible work on the latest campaign, it's made SUCH a huge impact and honestly it's such a pleasure working with the whole Sunday Treat team every time ! Thanks...
Karen
