Google – Agency Conversations
The Project
The Google Ads team needed a solution to persuade PPC agencies to use their automated tools. Working with the design agency Human After All, we conceptualised and produced a series of conversational videos with thought leaders and experts talking about AI in marketing. The series was a massive success, with the pilot turning into an extended series spanning three episodes and many YouTube Shorts that we produced in London and New York.
Challenge
Maintaining a consistent visual tone and style is always a logistical challenge when splitting the production across different resources, such as filming in London and New York. We were determined to ‘find the fun’ within these projects and use icebreaker questions to garner whimsical responses from our contributors.
Insight + Strategy
To ensure a consistent style across all projects, we kept the core production team the same at a top level. We also noted that British and US cultures have different senses of humour and tailored our icebreaker questions and styles accordingly to match.
