Frieze Art Fair – Construct
The Project
Frieze Art Fair asked us to create a film showing the development of their VIP guest space for the headline sponsor, Deutsche Bank. To tell the story we wanted, we opted to eschew the talking-heads style interview for an edit relying on sound design and the people making the temporary installation.
Insight + Strategy
We decided to allocate more of our budget to the sound design and use a creative edit to tell our story. The video was primarily a B2B marketing piece, but we chose not to lead with a talking-head interview to mix things up and keep the content fresh. This bold decision required a strong edit and visual narrative to share the story of the build.
