ASUS – Vivobook
The Project
We created this 30-second TVC to promote the new range of Vivobook laptops from ASUS. The product's varying colour options inspired the idea of having three characters utilise the laptops in different settings. We marketed the commercial to a younger demographic for ASUS and with collaborations with the Windows team in mind. The campaign was used across organic and paid social platforms alongside the client's and partner retailer's websites.
Insight + Strategy
The brief tasked us with featuring three characters within the commercial to help us target specific demographics. Working within a limited budget and a single shoot location, we worked with the production design team to create abstract recreations of different environments within the same space, creating an efficient way to maximise the budget and deliver the brief.
