ASUS – Creators
The Project
Working with CGI artist Liam Martin, we encouraged hobbyists to participate in this unique project where they can get hands-on experience from the professionals. We documented the creation process while showcasing the benefits of the ASUS Zenbook Pro.
Insight + Strategy
Leaning into a different audience, we wanted to provide content equally for short-form and long-form formats. We used professionally shot footage for short-form vertical edits distributed to our influencer’s socials. We also created a longer 16:9 film that covered substantially more information about the Zenbook Pro for consumers interested in the granular details.
