Should you choose animation or live-action for your video campaign?

March 24, 2023

When creating a video campaign, one of the most critical decisions you'll have to make is whether to use animation or live-action. Both have pros and cons, and choosing the right option for your marketing strategy will depend on several factors. Let's explore the benefits and drawbacks of each approach to help you make an informed decision.

What is animation?

The term animation refers to creating the illusion of movement and change by rapidly displaying a series of static images that minimally differ from each other. These static images, also known as frames, are shown in quick succession to create the impression of motion.

Animation can take many forms, including traditional hand-drawn, stop-motion and more. It is commonly used in the entertainment industry for films, television shows, video games and other forms of media. Moreover, it also has a variety of uses and applications, such as education, advertising and training. The art of animation requires a great deal of creativity, technical skill and attention to detail.

The pros and cons of animated videos

Animation is a popular choice for video campaigns because it allows you to create just about anything you can imagine. With animation, you can bring to life characters, scenes and objects that would be impossible to film in real life. This makes it an excellent option for campaigns that require a lot of creativity or visual flair. Additionally, animation is often less expensive than live-action, making it perfect for campaigns on a budget.

Animation Production


1. Creative freedom: Animation allows you to express yourself without the constraints of reality. This can be especially helpful for campaigns requiring creative or imaginative approaches.

2. Cost-effective: Animation is often cheaper than live-action, making it an excellent choice for limited resources campaigns.

3. Consistency: With animation, you can create consistent visuals throughout your campaign. It helps build brand recognition and ensures that your message is conveyed consistently.


1. Lack of realism: Animation may not be the right choice for campaigns that require a high degree of realism. While you can create realistic-looking animations, they may not have the same impact as live-action footage.

2. Time-consuming: The process can be lengthy, especially when working with complex visuals or detailed character designs.

3. Limited emotional range: While animation can be great for conveying certain emotions, it may not be as effective at bringing the full range of human sentiments as live-action footage.

What is live-action?

Live-action refers to any film, video or another form of visual media that uses real people, objects and environments instead of animation or other forms of digital manipulation. In live-action productions, actors perform in front of cameras and in real-life settings.

Live-action filmmaking can take many forms, including feature films, television shows, commercials, etc. They require a great deal of planning, coordination and technical expertise, and often involve large crews of professionals, including directors, producers, actors, cinematographers and more.

Live-action is a popular form of visual media and is often used in the entertainment industry, as well as in advertising, education and other fields.

The pros and cons of live-action video

Live-action footage is the best option for campaigns requiring high realism or emotional impact. It can create a strong sense of authenticity, especially relevant for campaigns dealing with sensitive or emotional topics.

Live-Action Film Production


1. Realism and authenticity: Live-action footage can create a strong sense of realness.

2. Emotional impact: It can effectively convey a wide range of emotions, whether joy, sadness or fear.

3. Increased connection to the audience: With live-action, filmmakers have the ability to manipulate real-life camera and atmospheric effects such as shallow depth of field, sun and other lighting sources. These effects can create a sense of dimensionality, texture and verisimilitude that can be difficult to achieve through animation. Live-action can also take advantage of natural lighting, creating a unique and authentic look. Overall, live-action provides filmmakers with a level of control over real-world elements that can make their productions feel more immersive and believable.


1. Costly: Live-action footage can be expensive, especially if you're working with a large crew or filming in multiple locations.

2. Limited creative freedom: It is limited by the real world, making it more difficult to create truly imaginative or creative visuals.

3. Inconsistency: Maintaining consistent visuals throughout a live-action campaign can be difficult, especially when working with different locations or actors.

So which one should you choose?

Ultimately, the choice between animation and live-action will depend on your specific campaign goals, budget and creative vision. Animation may be the way to go if you're looking for a high degree of creativity and flexibility. On the other hand, live-action may be the better choice if you're looking for authenticity and emotional impact. In many cases, combining both approaches may be the most effective way to achieve your goals. Whatever you choose, make sure that your method is aligned with your brand and message and that it resonates with your target audience.

How to choose the best animation company in London?

Choosing the right animation company in London for your project can be daunting. Here are some key factors to consider when selecting a partner:

1. Experience: Look for a company with a proven record of producing high-quality animations. Check their portfolio to see examples of their work and ensure they have experience in your specific industry or niche.

2. Creative talent: Animations require a high level of creativity and attention to detail. Ensure the animation production company you choose in London has a team of skilled and talented professionals who can bring your vision to life.

3. Technical expertise: Animations also require specialised knowledge and expertise. Check that the organisation uses the latest software and equipment, and has a team of skilled technicians who can ensure a smooth and efficient production process.

4. Communication: It is critical to a successful project. Look for a company that is responsive and easy to work with, and that takes the time to understand your needs and goals.

5. Budget and timeline: Of course, budget and timeline are important considerations as well. Make sure the animation company you choose can work within your spending limit and timeframe, and that they are transparent about their pricing and process.

Why should you choose to work with us?

Looking for the perfect video to boost your business? It's time for Sunday Treat! Our expert team offers various video production services, including live-action filming and animation creation, tailored to your specific requirements. From creative concept development to final delivery, we work closely with our clients to bring their vision to life, on time and on budget.

Whether you're looking for the realism of live-action or the creative freedom of animation, Sunday Treat has got you covered. Contact us today to start your next video project!

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