Unusual Deaths

We have worked with the NHS for 8 years across a huge variety of projects. This challenge was unique in that it required us to engage younger audiences with Organ Donation, a typically far harder to reach audience for the NHS. Comedy and Organ Donation don’t usually mix so this was a tricky tone to get right. Sunday Treat was responsible for the full creative conception and production, and the project was a wild success with over 6 million impressions on NHS social media channels.