Action for Children were looking to rebrand their image & brand across all channels. Sunday Treat took on the challenge and came up with the concept of “A Star in Every Child” to compliment the well known AFC logo. Our flagship campaign material was this 30 second TVC in which we projected a star of light onto children at the transformative point in their journey when Action for Children steps in and helps them. In addition to being responsible for all creative, we handled full delivery of all media including this TVC, many social cutdowns and a large range of photography now used nationwide. The Star in Every Child branding is now at the centre of all Action for Children promotion.
Action for Children asked us to produce a video to be used on social media and played to thousands of people at their nationwide Byte Night event where supporters sleep rough for the night in support of homeless children. We shot with four young people who have been supported by Action for Children, their Safety and security was of utmost importance and we gave each story the time and consideration it deserved. One interview we kept anonymous as we felt it was most appropriate for the young person involved.