This TVC for the NHS told the story of two brothers, the younger of which ‘Freddie’ has received an organ transplant. This film went to be used across broadcast, online and social.
Following the COVD-19 pandemic, we pitched a POV film idea to the NHS to help people understand what the a blood donation session would look like in the post-COVID world.
Getting ethnically matched blood is vitally important for people who require blood transfusions. This film was created to dispel myths and get the truth out there to encourage more people from the black community to donate.
